10 ways to better mother earth!

Best Wishes from Maku Furniture for a wonderful Earth Day 2008! Check out these to easy ways to help Mother Earth. Courtesy of our friends @ Surfrider Foundation.

10 Things You Can Do Now to Soften Your Impact on Mother Earth:

1. Reduce, Reuse then Recycle as much as possible, including paper (newspaper, office paper, corrugated boxes), glass, plastic, aluminum and steel (and water!!). Use the back of every piece of paper.

2. Be conscious of your water usage and try not to let too much go down the drain and don't let any go down the street because of over watering.

3. Conserve energy, use energy efficient lighting and ask your utility company to use renewable energy. Turn lights/TV off when not in use.

4. Find an alternative to chemical pesticides for your lawn and buy organic produce when possible to reduce pesticide use in farming.

5. Eat locally grown organic foods. Limit or eliminate meat from your diet and purchase only those brands of tuna marked "dolphin safe."

6. Join a Surfrider beach cleanup or organize a cleanup of your own!

7. Use public transportation whenever possible and, when driving, try to carpool. Bike or walk for short trips…and gain a health benefit too.

8. Get your toes in the sand! Visit and support our parks. Help teach young people to appreciate the beauties of the natural world.

9. Educate yourself on important environmental concerns and know how your elected officials stand on the issues.

10. Spend time teaching a child about the importance of a healthy environment.

Earth Day 2008 Kudos

For Earth Day 2008 I thought I would give some props to more mainstream companies that are making strides to become green.

At the top of the list is Target. Yes that's right the mass merchandiser with the funny dog, the Red Target, and The Flying Tomato. Now I can't even remember the last time I was in a Target Store but I have long admired them for the ability to re-invent themselves and almost create a pop culture icon.

The basic and most important premise's behind Target's marketing machine is never loosing site of "The Brand". For those interested in Branding and Marketing, here is a great story from Fortune Magazine

Branding / Marketing 101 runs pure in Target and that is what I like about this company.

Now to the original reason I started talking about Target. In the most recent issue Newsweek Titles "Who is the Greenest of them All" that landed on our door step and interesting 2 page spread caught my attention.

Here is a scan of that ad. For Target to take on such a massive endeavor as trying to reduce the number of plastic bags they use (ok, cost cutting is probably the true reason) and be able to do something good for the environment is pretty much genius in marketing and branding terms. (See initial comments...)

Or, is it Greenwashing...? I would venture to guess that despite the cost savings in reducing the number of plastic bags Target uses, at the very heart of this initiative is a desire to what is right and good.



This same issue of Newsweek had some very interesting Fixes for the planet and companies / ideas that are probably worthy of further study and investment.

1. http://www.ecocycle.org/
2. LED Lightbulbs
3. Greener Golf Fairways
4. Kiteships to offset Container Cargo Fuel Costs
5. Plastic Solar Cells
6. The Aptera