ICFF day 1

WOW, what an amazing day! The aisles were full of design enthusiast, retailers, architects, and designers from all walks of life across the world. The energy and vibe that this show exudes is like non other I have attended before. Even better is the feedback and response to our debut collection! Everybody that previewed our pieces conveyed that we have something exciting and special here. Open, easy going, Non Assuming, Fun, Contemporary, Lifestyle, approachable, Beautiful, Sustainable - were just some the words used to describe the new collection.

Here are a few photos from my cell phone (sorry see the post below...) ICFF sponsored a party at MOMA this evening and most of the museum was open to us for perusing. Lots of great stuff from Frank Lloyd Wright, Le Corbusier, and many other of the most influential fathers of moderism. It was pretty cool to see this collection all under one roof!

By the way, the subway is still the fastest and cheapest way to get around NYC...

ICFF set up

I arrived in NYC on early Thursday morning after a wonderful red eye, no sleep and ready to go! After 14 hours of setup and over 36 with no sleep I decided to get to the hotel and get some rest before finishing set up today (Friday) Took lots of pics but of course like a knucklehead I forgot my usb cord to the camera so I could download them for daily updates. So I resorted to the dreaded cell phone pics. Not the best but the booth is starting to look great and the entire Left Edge group is a very talented and amazing group of people and brands! More to come in the next few days as we launch the brand to the world! By the way, check out the amazing artwork from Beth Weintraub.

ICFF Limited Edition Chair Preview

If you're at ICFF this weekend, you'll be among the first to see the new limited edition Maku lounge chair in person.

These chairs feature unique frangipani carvings under the arms and are part of a very limited run (250 in total). Like all Maku seating and dining elements, these chairs are created from sustainable plantation grown teak.

Details on the piece can be found on the Maku site, but I attached some pics if anyone wants to pull them down.

If you're heading to ICFF this year, definitely stop at the Left Edge pavilion to see Maku and the other great California based companies.

Did a quick photo shoot last weekend to highlight a few pieces with different color cushions as well as in different settings. That and to shoot a new Limited Edition Piece that everybody will find out about in the very near future...

Big thanks to my good friends Cec and Katie for letting us shoot in their backyard. Juxtaposition between contemporary cement forms and traditional materials in contemporary form made for some great shots. Of course I have to mention what a fabulous job Cec did as honorary prop master for the day!

By the way, Cec is the guy behind Brave Art. Check it out!

Equally big thanks go out to Ashley Ettwein Photography, if anybody is looking for a terrific photographer to shoot products, Ashley is your girl. Great job Ash and thanks for all of the help!!!